Sharing data manually with Paramark

Some of your data won't come from a warehouse or an ad platform API — a one-off report from an agency, a spreadsheet you're tracking by hand, or a channel that just doesn't have a direct connection. For data like this, you can share it with Paramark manually as a file upload. This guide covers the format we need, where to upload it, and how often.

Format

Structure your file as a daily time series: one row per channel per day. If we're modeling geographies separately for you, add a column for that too.

• Keep every numeric value as a plain number — no commas, dollar signs, or other formatting characters.

• Use a consistent date format that clearly includes the four-digit year, month, and day (for example, YYYY-MM-DD).

• If spend isn't in USD, include the currency code.

• Don't have impressions for a channel? A reasonable proxy works too — views, attendees, registrants, downloads, or whatever best represents delivery for that channel.

Example schema:

If it's easier to start from a template, ask your Growth Advisor — we can set up a Google Sheet for you to copy your data into.

Where to upload it

Manual files go into your shared Paramark Google Drive folder, set up during onboarding. We'll create a separate folder for each data source you're sharing this way, so it's always clear what goes where.

How often

Your Growth Advisor will confirm the cadence for each source — monthly is typical for most manual channels. We'll send a reminder in your shared Slack channel a few days before it's due.

Sharing something more specific — podcasts, out-of-home, influencer, or CTV?

See the Manual / Offline Channels section of our Ad Platform Sharing Instructions guide for the exact fields each of those channels needs.